As retailers evaluate products, it can be easy to lose sight of what is truly important to long-term business success, and instead focus too much on price or get caught up in the sales pitch. 

Rather, pause for a moment and ask yourself — whether you are a single store or a large retail chain — what you want the result to be when a pet parent makes a purchase.  

From my perspective, I think a retailer wants the following results, which can apply to nearly any product category, especially those that are ingested like food, treats and supplements. See if you agree … [Click to read full article]