Article: Don’t Lose Sight of Objectives When Evaluating Pet Products

Pet Age Magazine
By February 1, 2022


As retailers evaluate products, it can be easy to lose sight of what is truly important to long-term business success, and instead focus too much on price or get caught up in the sales pitch. 

Rather, pause for a moment and ask yourself — whether you are a single store or a large retail chain — what you want the result to be when a pet parent makes a purchase.  

From my perspective, I think a retailer wants the following results, which can apply to nearly any product category, especially those that are ingested like food, treats and supplements. See if you agree … [Click to read full article]