The National Animal Supplement Council (NASC) continues to support industry education and awareness through its collaboration on Pet Supplements Pro, a dedicated eNewsletter focused on the evolving pet supplements and treats market.

Developed in partnership with Petfood Industry, Pet Supplements Pro delivers timely insights on regulatory developments, ingredient innovation, compliance considerations, and emerging market trends.

Each issue is designed to help manufacturers, suppliers, and industry professionals stay informed in a rapidly changing landscape.

Recent editions have explored topics such as the growing importance of proactive compliance frameworks, shifting consumer expectations around wellness and preventive care, and the increasing role of science-backed ingredients in product development.

The newsletter also highlights NASC initiatives, including updates related to certification programs and the expansion of quality standards across the category.

As the pet supplement and treat markets continue to grow, access to clear, relevant, and practical information is critical.

Pet Supplements Pro serves as a centralized resource for industry stakeholders seeking to better understand regulatory expectations, identify emerging opportunities, and navigate ongoing changes with confidence.

NASC encourages members and industry partners to stay engaged with Pet Supplements Pro as part of their ongoing commitment to responsible manufacturing, transparency, and continuous improvement.