Sun City West, AZ — May 1, 2025 — The National Animal Supplement Council (NASC) is pleased to formally announce the hiring of Claudia Cesarotti as its Marketing Specialist. Claudia joined the team on March 17 and has jumped right in—playing a key role in executing the 2025 NASC Annual Conference in Columbus, Ohio, at the end of April. Claudia will be responsible for a variety of tasks, including social media strategy, content creation, newsletters, conference planning, and member support.

Claudia brings a strong pet industry background to her role. As former owner of Tails A-Waggin’ Pet Grooming, she built a thriving business serving 750–800 loyal clients while overseeing all aspects of marketing and operations. She has also worked as a content creator and copywriter for respected pet brands such as ManyPets, Fetch by The Dodo, and Natural Balance Pet Foods.

Claudia blends technical marketing skills with a deep passion for animal health. The American Writers and Artists Institute certified Claudia in content marketing, SEO copywriting, and brand messaging. She earned her B.S. in Economics from Illinois State University and brings experience in digital marketing, client relations, and business development.

“In just a few short weeks, Claudia has proven to be a tremendous asset to our team,” said Bill Bookout, NASC President. “She is a true team player who jumps in wherever needed, brings a can-do attitude to everything she does, and consistently delivers high-quality work. Her creativity, professionalism, and enthusiasm have already made a big impact.”

A native of Illinois, Claudia is the proud mom of two grown daughters. Outside of work, she enjoys planning travel adventures, studying Spanish, tackling crossword puzzles, and getting lost in legal thrillers and mysteries.