Jeni Parker is Senior Marketing Manager for the NASC, where she plans and executes strategic marketing initiatives and works to build recognition and credibility around the NASC Quality Seal—helping to position it as the industry’s benchmark for quality, transparency, and continuous improvement in animal supplements. Jeni has played a key role in increasing visibility and trust in the Quality Seal among regulators, veterinarians, retailers, and pet owners.
Jeni earned her B.S. in Mass Communication from Northwest Missouri State University and has built her 30-year marketing career around helping organizations communicate with clarity and purpose. In addition to her expertise in brand strategy, content development, event planning, and member engagement, Jeni is also a talented copywriter who enjoys telling memorable stories and designing eye-catching visuals that highlight the value of the NASC and its members.
As the story goes, Jeni learned to walk by grasping the fur of her family’s golden retriever, Ginger, and following along as Ginger patiently helped her find her footing. It was an early sign of the role animals would play in Jeni’s life and career. Today, Jeni shares her home and life with her husband, Bill, their dogs, Gypsy and Poppy, and Roxy—affectionately known as a dog born in a cat’s body. Animals have been a constant thread in Jeni’s story, and her work reflects that lifelong connection.
Outside of work, family is at the heart of everything Jeni does, and she is known as “Gigi” to her grandkids. Her hobbies include drawing and painting, cooking, gardening, and camping with her husband as often as possible. When they hit the road, they know that no matter where life takes them, being together makes it home.
Favorite quote: “These are the good old days.”